reactive marketing

reactive marketing
reactive marketing UK US noun [U] MARKETING
a method of marketing goods and services in which you give information about a product to someone who has already asked for such information: »

In the reactive marketing approach, you reply to needs that have been expressed or to requests for information that have been made.

Compare PROACTIVE MARKETING(Cf. ↑proactive marketing)
marketing that is done as a reaction to a particular situation, or to what your competitors are doing: »

Beware of reactive marketing in which you are too quick to change direction according to every move that the competition makes.


Financial and business terms. 2012.

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